$FL2@(#) IBM SPSS STATISTICS DATA FILE MS Windows 19.0.0 ,Y@18 Nov 1923:31:25 PERSON_NRespondent number AD_NO Ad number CRT1 This advertisement is innovativeCRT2 This is a creative advertisementCRT3 *I see creative ideas in this advertisement ENT1 "This advertisement is entertaining ENT2 (Watching this advertisement is enjoyableENT3 -This advertisement give me a pleasant feeling CLR1 )The content in the advertisement is clear CLR2 (This advertisement is easy to understandCLR3 CI can get the idea that the advertisement intends to convey easily. EFF1 'This advertisement is interesting to me EFF2 I love this advertisement EFT3 ,This advertisement really grabs my attentionAGE Age MALE Gender (Male=1; Female=0) EDU Educational level TV TV watching per day EMP Employment status ð?Ad 1 @Ad 2 ð?Strongly Disagree @Disagree @Slightly Disagree @Slightly Agree @Agree @Strongly Agree   Female ð?Male ð?Below Bachelor's Degree@Bachelor's Degree @Master's Degree or higher ð?Less than 30 mins @30 mins - 1 hour @1 hour - 1.30 hours @1.30 hour - 2 hours @2 hour - 2.30 hours @2.30 hours - 3 hours @More than 3 hours Non-employment/Studentsð?Full-time/Part-time employment Ðäÿÿÿÿÿÿïÿÿÿÿÿÿÿïþÿÿÿÿÿïÿ 9 ¾PERSON_N=PERSON_NO AD_NO=AD_NO CRT1=CRT1 CRT2=CRT2 CRT3=CRT3 ENT1=ENT1 ENT2=ENT2 ENT3=ENT3 CLR1=CLR1 CLR2=CLR2 CLR3=CLR3 EFF1=EFF1 EFF2=EFF2 EFT3=EFT3 AGE=AGE MALE=MALE EDU=EDU TV=TV EMP=EMP,VPERSON_NO:$@Role('0' )/AD_NO:$@Role('0' )/CRT1:$@Role('0' )/CRT2:$@Role('0' )/CRT3:$@Role('0' )/ENT1:$@Role('0' )/ENT2:$@Role('0' )/ENT3:$@Role('0' )/CLR1:$@Role('0' )/CLR2:$@Role('0' )/CLR3:$@Role('0' )/EFF1:$@Role('0' )/EFF2:$@Role('0' )/EFT3:$@Role('0' )/AGE:$@Role('0' )/MALE:$@Role('0' )/EDU:$@Role('0' )/TV:$@Role('0' )/EMP:$@Role('0' ) 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